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Directed the rebuild of the global careers site, embedding governance and audit frameworks to ensure brand consistency and compliance.

👥 User Growth
+1M increase in active users year over year, with sustained +20K average monthly growth since site launch (2025)

⏱️ Engagement Lift
+1 minute increase in average time spent on content

+18% increase in site engagement

📈 Traffic Performance
+35% above web traffic goals

🚀 Interaction Boost
+200K additional user interactions driven by site enhancements.

Created and executed multi-channel, multilingual storytelling content across video and written formats to elevate the employer brand.

🏆 Award-Winning
3× award-winning campaign series, including recognition from the Association of National Advertisers (ANA).

📣 Massive Reach
Reached 300M+ people and exceeded performance targets by 61%.

🚀 Conversion Growth
Increased apply starts by 70%.

I concepted, directed, and produced this video series featuring the first female executive team at Kohler Co.

🎥 Video Performance
60% of LinkedIn applicants were driven by this series.

🛠️ Hard-to-Fill Roles Impact
30% increase in applicant activity for hard-to-fill engineering roles (a key audience for this series).

Designer Challenge ad

MOVIE THEATER AD?

ANIMATED AD

Swe personalized event graphics

Insert data from resume- plug into chat gpt for icon summary

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